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Corinna Stukan

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How to build a data driven culture: Metrics to learn, not to manage

I once designed an application for a large construction and manufacturing company to help factory workers track the efficiency and quality…

Sep 12, 2022

How to build a data driven culture: Metrics to learn, not to manage

Sep 12, 2022

Leading vs Lagging Metrics: Differences, Pitfalls And How To Find Early Signals

When it comes to working with metrics, one of the most critical concepts to grasp is the distinction between leading and lagging metrics…

Jan 14

Leading vs Lagging Metrics: Differences, Pitfalls And How To Find Early Signals

Jan 14

When to use quantitative vs qualitative data

I’ve been a huge advocate for gathering more data about how customers are using our products to drive better product decision making. In…

May 22, 2022

When to use quantitative vs qualitative data

May 22, 2022

Becoming product-led: how to measure value

Becoming product-led has become an aspiration of many technology product companies today. Despite the rise in popularity, there are still…

Feb 24, 2022

Becoming product-led: how to measure value

Feb 24, 2022

How to become more insights driven

The ironic thing about product teams trying to become more data driven is that most teams I have worked with over the years actually had no…

Sep 2, 2021

How to become more insights driven

Sep 2, 2021

The importance of good data practises

Most companies are sold on the idea to adopt more data driven ways of working by now. They know that data allows teams to make more…

May 24, 2021

The importance of good data practises

May 24, 2021

Why Product Managers should drive analytics

Only 10% of product teams are able to validate their most important product decisions with data, according to the latest State of Product…

Apr 27, 2021

Why Product Managers should drive analytics

Apr 27, 2021

Product metrics — we need to stop tracking too much

“Let’s just track every possible user action, then we can figure out what metrics we want to report on later.”

Jan 27, 2021

Product metrics — we need to stop tracking too much

Jan 27, 2021

Why we need to stop lying to ourselves about product metrics

Even though product analytics is considered a key skill for every Product Manager, I strongly believe we have a long way to go to really…

Jan 18, 2021

Why we need to stop lying to ourselves about product metrics

Jan 18, 2021

The Big Gap between Product and Analytics

It’s been great to see that especially over the last 5 years there has been a significant increase of resources for Product Managers. The…

Dec 7, 2020

The Big Gap between Product and Analytics

Dec 7, 2020

Corinna Stukan

Corinna Stukan

Product Executive 👩🏼‍💻 Author of Amazon #1 New Release *The Insights Driven Product Manager* 📈New: Master Metrics Video Course 👉🏼 www.insightsdrivenpm.com

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