Corinna Stukan – Medium

Corinna Stukan

The dark side of product metrics (and how to build a data driven culture)

I was once designing an application for a large construction and manufacturing company to help factory workers track the efficiency and…

6 min readSep 12, 2022

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The dark side of product metrics (and how to build a data driven culture)

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Corinna Stukan

When to use quantitative vs qualitative data

I’ve been a huge advocate for gathering more data about how customers are using our products to drive better product decision making. In…

6 min readMay 22, 2022

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When to use quantitative vs qualitative data

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Corinna Stukan

Becoming product-led: how to measure value

Becoming product-led has become an aspiration of many technology product companies today. Despite the rise in popularity, there are still…

5 min readFeb 24, 2022

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Becoming product-led: how to measure value

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Corinna Stukan

How to become more insights driven

The ironic thing about product teams trying to become more data driven is that most teams I have worked with over the years actually had no…

4 min readSep 2, 2021

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How to become more insights driven

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Corinna Stukan

The importance of good data practises

Most companies are sold on the idea to adopt more data driven ways of working by now. They know that data allows teams to make more…

4 min readMay 24, 2021

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The importance of good data practises

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Corinna Stukan

Why Product Managers should drive analytics

Only 10% of product teams are able to validate their most important product decisions with data, according to the latest State of Product…

6 min readApr 27, 2021

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Why Product Managers should drive analytics

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Corinna Stukan

Product metrics — we need to stop tracking too much

“Let’s just track every possible user action, then we can figure out what metrics we want to report on later.”

7 min readJan 27, 2021

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Product metrics — we need to stop tracking too much

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Corinna Stukan

Why we need to stop lying to ourselves about product metrics

Even though product analytics is considered a key skill for every Product Manager, I strongly believe we have a long way to go to really…

6 min readJan 18, 2021

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Why we need to stop lying to ourselves about product metrics

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Corinna Stukan

The Big Gap between Product and Analytics

It’s been great to see that especially over the last 5 years there has been a significant increase of resources for Product Managers. The…

6 min readDec 7, 2020

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The Big Gap between Product and Analytics

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Corinna Stukan

Corinna Stukan

VP of Product 👩🏼‍💻 Author of The Insights Driven Product Manager 👉🏼 www.insightsdrivenpm.com Helping companies build a data driven product culture.

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