Why Product Managers should drive analytics

Only 10% of product teams are able to validate their most important product decisions with data, according to the latest State of Product Analytics report from Mixpanel and Product School. Over the last few years I have definitely noticed a big increase in awareness of the importance of data, but despite it being talked about more, analytics systems are not being implemented effectively yet as this study shows.

I believe there are several reasons for the lack data driven decision making in product teams. In one of my recent articles The gap between…