Why we need to stop lying to ourselves about product metrics

Even though product analytics is considered a key skill for every Product Manager, I strongly believe we have a long way to go to really raise our analytical skills across the community. I’ve shared my thoughts on this in my previous article The Big Gap of Product and Analytics, and received a lot of feedback that (unfortunately) confirmed my observations — the learning curve for Product Managers to get confident in product analytics is extremely steep. I thought it’s worth diving deeper into this topic and dedicate a whole series of articles to this.